About Smiggle

Born and bred in Australia, Smiggle is now 12 years old, with over 180 stores across Australia, New Zealand, Singapore and the UK. Smiggle is dedicated to fuelling the creative spirit of young children by delivering original, fun and affordable stationery. Smiggle products are about great design and innovation, bold colour, quirky graphics, good value and most of all – giving Smiggle fans the tools they need to have fun! Where a smile meets a giggle, it’s the world’s greatest place.


Smiggle in the UK

Smiggle opened its first UK store in Westfield Stratford in February 2014. In only 12 months, the brand has opened 19 stores across the country, with no view to slowing down. The launch of a dedicated online store for the UK comes amid wider expansion plans for Smiggle, which plans to open up to 40 additional stores per year in the UK, for the next 3-4 years.

Currently offering a browse-only website, Smiggle will launch a full online store for the UK from as early as mid-March 2014. Offering standard and express delivery within the UK, and delivering to wider Europe, the launch of the online store comes on the back of high demand from UK customers and strong visitation to the browse only website.

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