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About Rapala

Rapala has been the world’s favorite fishing lure since 1936. Today, Rapala lures, knives, tools and accessories are trusted by fishermen in over 140 countries worldwide. Rapala’s reputation stems from a towering list of world record catches, the knowledge of our Pro Anglers and a history of unwavering dedication to quality. Each and every Rapala lure is still hand-tuned and tank-tested to assure it has the Rapala trademark swimming action that big fish can’t resist.


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Marttiini Lapp KnifeLithium Ion Cordless Fillet Knife ComboDeluxe Electric Fillet Knife Set

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Flash Feather RiggedSoft Dorado CatcherAbyss® Speed Jig

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Arashi® VibeArashi® SpinbaitArashi® Rattling Square

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Rapala Six Foot Giant LureBX™ SwimmerScatter Rap® Deep Husky Jerk®