This is a very hot topic today in the modern day carp angling world. There is an astronomical amount of dislike to these fellow angler’s.
I have been fishing for over thirty years and when I started out, the best bits of kit on the market were Optonics, Cardinal 55, Wavelock brollys etc and if you need to stock up on bits and pieces, it generally involved a trip to at least three tackle shops.
Then started the emergence of tackle companies like Nash, Fox etc. The reputation of their products were very good. However, the angler’s disliked the fact that most product’s were tested on them (as products were just put straight into the shops). This changed (luckily) when the industry listened to customers and started employing consultants to advise and test new products.
Then came the world of social media and this (as we all know) drives marketplace today and the industry have no option to follow suit, as people can post instant catch report’s. They would be silly not to get on board, as its a modern day marketing tool, which all industries use. This is also a very cheap way of getting the products in the public eye – especially bait. Photo’s now appear instantaneously, the moment a carp has been landed on a particular bait. So from a business point of view, this is brilliant tool.
I believe that if it wasn’t for the consultants & team members who help develop the new products, we would still be back in the dark ages of fishing.
The promotional side of fishing is a must, you take any modern brand and there is advertising everywhere, they can to achieve the top spot and bring more money in for development for the next great phone, tablet etc.
However, to get to the point of this blog. Why to other angler’s hate the consultants and/or the Promotional teams? Do they not realise that these dedicated people also have real jobs and probably go fishing less than the average angler? Yes, there are some who have totally dedicated their time to improve the angling world and all they get is abuse, such as ‘its a free ride’.
Now, I use to be the Head of Operations in the UK for a shipping company and I have two young children. I worked long hours and still dedicated my time to the improvement and marketing for the fishing companies I was associated to. I have now become a house husband, which you would think would give me more time for fishing. This is not the case, as I have to do all that side of things now as I think its unfair to have my wife (who is now the full timer in the house) to do any extra housework, as I did not have to do any when I was the main bread earner. We have simply switched roles.
So, with that in mind, the next time you think ‘look at that consultant with all the free kit & bait’, they do have to work hard for it and test all the new products, that the general public expect to be developed and catch on. If they all stopped, what do you think would happen to the industry? You need to ask yourself that. If bait development stopped, would you have the edge over other angler’s? Would you have the wide range of choice? And I am sure, with the less competition in the market place, prices would rise.
If you where given the chance, would you be prepared to dedicated yourself to this cause?
Trust me, its not what you think and things look much rosier from the outside. You should be walking around the banks, thanking these fellow angler’s for their time to make the fishing industry move forward and not stagnate or go back to the Argos bed chair & heron buzzer days.